The upcoming 2023 holiday season is facing challenges due to high prices and economic uncertainty, according to Placer.ai. Despite the desire to save money, surveys show that consumers still prioritize gift giving and plan on spending for presents and other indulgences.
Retail’s strongest quarter traditionally falls in the last three months of the year. After a period of limited discretionary spending, shoppers may be eager for an opportunity to splurge during this time. In their new white paper titled “Looking Ahead: Lessons from a 2022 Holiday Season,” Placer.ai discusses last year’s outcomes and what retailers can expect this holiday season.
Readers can gain insights into how the grocery sector is affected by the holidays, whether Black Friday truly remains as the busiest shopping day of the year, and which dining chains experience a significant boost during Christmas time. This white paper provides valuable information for brick-and-mortar stores looking to make use of this busy quarter effectively without mentioning specific companies or brands.
