FEMSA, the parent company of Oxxo convenience stores in Mexico, is expanding its reach into West Texas and New Mexico. In a recent acquisition, FEMSA purchased 249 DK convenience stores for $385 million with plans to rebrand them as Oxxo locations. This adds to Oxxo’s existing network of 22,658 stores in Mexico and 1,022 in South America.
DK currently operates 77 convenience stores across West Texas including El Paso as well as Central Texas, New Mexico and Arkansas. Alongside other major players such as Circle K (owned by Canadian company Alimentation Couche-Tard) and Speedway (owned by Dallas-based company 7-Eleven Inc.), DK is one of the top operators in El Paso’s convenience store market. Despite the changeover to Oxxo branding at these locations, DK will continue supplying gas for all converted stores.
