According to Placer.ai, brick-and-mortar stores saw a significant increase in daily visits between Black Friday and New Year’s Eve 2024, with an average growth of 12.7% compared to the rest of the year. Despite concerns about high prices affecting holiday budgets, spending actually increased from the previous year during this time period thanks in part to these physical retail locations.
In their latest white paper titled “2024 Holiday Lessons: Paving the Way for 2025,” Placer.ai uses location data to identify top performers during last year’s holiday season based on store format, region, and merchandise segment. Department stores emerged as leaders in terms of traffic boost with a remarkable 102.1% increase over pre-holiday averages.
The report delves into key questions such as where were the biggest spikes seen during this time? How did calendar configuration impact retail traffic? Which segment experienced success and how did dining play a role? And most importantly, what can retailers learn from these insights when preparing for future holiday seasons?
This post highlights Connect CRE’s coverage on Placer.ai’s report that charts both successes and lessons learned from the busy shopping season of 2024.
